H&M  recently announced that Saturday Night Live’s Pete Davidson is the face of its new menswear campaign that “emphasizes the powerful connection between clothes and the confidence it gives men when taking on everyday life.”

What’s it all about? According to the megastar who is currently the love interest of Kim Kardashian, “Collaborating on this campaign was a great experience. We had a lot of fun creating the photos and content. The clothes are comfortable and feel great to wear which is what I love about H&M,”

According to a company spokesperson, the campaign “captures the fresh energy in global men’s fashion.” And Henrik Nordvall, Global Business Unit Director for Menswear at H&M added, “We are thrilled that Pete Davidson is the face of our bold new campaign. Pete encapsulates everything H&M loves about the new menswear mood, with his self-confidence and play with personal style. He is so relatable, inspiring guys around the world to create the moment with their look themselves.”

Clearly, this comedian is laughing all the way to the bank with this partnership!