Right On! Digital spotlights celebrity publicist Mary Moore who passed away on April 5, 2019.
Publicist Mary Moore began her illustrious journey as a media and marketing specialist as a personal assistant to the late Gilda Radner from Saturday Night Live. She went on to hold executive positions at Arista and RCA where she was part of the team that launched many of the top R&B/pop acts, including the late Whitney Houston, Tyrese, Mobb Deep, Wu-Tang, Jermaine Jackson, The Braxtons, Freddie Jackson, Gloria Gaynor, Christina Aguilera, the Dave Matthews Band, Cherokee and many others.
She also worked tirelessly in her community, East Orange, New Jersey, utilizing her communications skills to enhance the quality of lives of its residents. Additionally, Moore, who had a passion for pageantry, devoted much of her free time assisting with the Ms. Full-Figured USA Pageant, whose founder, Theresa “Sparkle” Randolph, believes that “size has no barrier on beauty.”

Client Luenell and Mary Moore laugh it up. Courtesy: Facebook/Mary Moore
But it was her affiliation with the trio SWV, for which she received acclaim, and in 2017, appeared in an episode of TV One’s Unsung

SWV had so much exposure through Mary Moore’s campaigns. Courtesy: Facebook/Mary Moore
featuring SWV. To her astonishment and delight, the female trio also mentioned her onstage at the 2017 Soul Train Awards where they received The Lady Of Soul Award.

Mary’s in the middle, surrounded by Theresa Randolph and singer Miki Howard. Courtesy Facebook/Mary Moore
She was so much more than just a publicist; she was a friend to the industry and served as a mentor to many industry professionals. A humble individual, Moore attempted to remain behind the scenes while propelling artists to superstar level. In an interview for Women Behind The Mic series she explained her theory, “Those behind the mic are usually unsung heroes. I like to liken myself to a puppeteer, in the background, pulling strings to make things happen. Folks don’t need to see me—they see my work. That’s my satisfaction.”
Mary Moore, the CEO Generate Some Buzz, will be missed by her friends, loved ones and husband, Chef Syncere Zakee.