Nicole “Snooki” Polizzi isn’t just growing her baby bump these days, she’s also growing her empire. Aside from her work in television and being a NY Times Bestselling author, Nicole has become a bona fide brand with her online store, TheSnookiShop.com that includes apparel, footwear/slippers, perfume, sunglasses, cosmetics, jewelry, headphones, phone/tablet accessories, handbags, apps, hair products, tanning products and her newest venture, the SNOOKINI swimwear line.
The swim collection first debuted in a limited test launch in Spring 2018 with a 3000 unit production run that sold out in under a week. Based on last year’s success, Nicole, along with SwimUSA Group, has expanded her SNOOKINI collection for 2019 with a massive 24,000 units, including all-new high-waisted bikinis as well as new one-piece styles. In a playful selection of prints and bright solid colors, the 41-piece SNOOKINI line features ultra-sleek high-waist bottoms, tops with adjustable straps and removable soft cups, slimming tummy control technology in bottoms, mix and match versatility with separates and an expanded size range. While last year’s limited test collection only went up to an XL, this season the line goes up to 3X, allowing women of various shapes and sizes to experience SNOOKINI. Details like adjustable lace up features, and peek-a-boo mesh inserts keep this collection fun, fresh and on trend for Spring/Summer 2019.
Nicole is proud to release her swimwear collection highlighting the beauty and confidence of women’s bodies in all shapes and sizes.
“I’m super excited about the new designs we have added to my SNOOKINI collection! This time around we are selling each item as a separate to mix and match. Every woman’s body is different and I wanted to cater to that. Being comfortable in a swim suit is a huge force in this line so we added extra tummy control components for a perfect fit. We are also expanding our sizes from small to size 24! I can’t wait for my customers to experience my comfortable but sexy suits,” says the former star of such series as “Jersey Shore” and other reality shows.
The collection launched April 2, 2019 exclusively at TheSnookiShop.com. Like all of Nicole’s collections, SNOOKINI is affordably priced with tops retail for $39, bottoms for $30 and one-pieces for $69.