Video: Raiche’s “Complicated”

Island Prolific/Atlantic’s newest recording artist, Raiche, has announced the release of her eagerly anticipated new single. “Complicated” is available now via all digital music retailers and streaming services.

Drawing inspiration from the 1972 classic “I Miss You” by Harlod Melvin and the Blue Notes, “Complicated” is the newest single from Raiche’s upcoming label debut EP DRIVE which is set to arrive on March 1, 2019. The track follows her breakthrough 2018 release, “Money Pies,” a colorful official video – directed by the all-female Verluxe collective. In the video, Raiche walks around a sunny neighborhood, with a slick-back ponytail and a jumpsuit that would make Diana Ross envious. And instead of singing about love found or love lost, Raiche instead croons about stacking her paper and getting those money pies.”


With her breezy vocals and refreshingly unique singing style, Raiche has quickly proven a creative sensation. The young artist fuses soulful roots with modern pop to concoct a genuinely distinctive new sound all her own, lit up with confidence, consistency and positivity. Born and raised in Pittsfield, MA, just two hours outside of Boston, Raiche devoted her energies towards music from an early age, uploading cover videos to YouTube that almost immediately earned her online applause. Her musical dreams almost came to a halt following high school graduation but some encouraging words from her beloved Nana eventually led her to Boston, where she met and began being mentored by DJ Knock Out. The local legend soon introduced Raiche to her GDE production team as well as to award-winning songwriter and producer Prince Charlez (Rihanna, Beyoncé, Usher), who promptly signed the gifted young vocalist to his recently launched Island Prolific imprint at Atlantic Records. “My mission is to work hard and keep going, no matter what,” Raiche says. “And to make music that reflects solid, positive energy along the way.”