Here’s the buzz on the latest movement to assist with the fresh water crisis: “Bumblebee” movie and its star John Cena who plays Agent Burns, have joined forces with Thirst Project (an initiative which has mobilized more than 2.6 million students to raise over $10 million to build water projects in developing communities around the world). Thirst Project is the world’s largest youth-led water activism organization that is working towards building the next generation of socially-conscious activists by activating more than 360,000 students on over 500 campuses across America EVERY YEAR. By simply texting the keyword “Bumblebee” to 97779, movie fans can instantly help end the global water crisis. For every message received, Bumblebee will donate a dollar up to $24,000 to the Thirst Project to help build water projects!

Left to right: John Cena as Agent Burns, Dropkick and Shatter in BUMBLEBEE. Credit: Paramount Pictures
Cena, who plays Agent Burns in the film, says, “In our movie, Bumblebee seeks refuge from a Decepticon attack in a small, California beach town. However, in real life there’s something even more dangerous than Decepticons. 663 million people on our planet do not have access to safe, clean drinking water and waterborne diseases kill more kids under 5 than AIDS and HIV combined.”
“Bumblebee” is still in the theaters, but for those who haven’t seen it, this is how the story goes: On the run in the year 1987, Bumblebee finds refuge in a junkyard in a small Californian beach town. Charlie (Hailee Steinfeld), on the cusp of turning 18 and trying to find her place in the world, discovers Bumblebee, battle-scarred and broken. When Charlie revives him, she quickly learns this is no ordinary, yellow VW bug.