Zaytoven and Deitrick Haddon recently released their collaborative holiday EP, Greatest Gift, via Familiar Territory/Motown.
The super producer, songwriter, and multi-instrumentalist Zaytoven and iconic gospel singer Haddon unwrap seven smooth original Christmas anthems. Powered by piano-driven production, warm R&B and upbeat hip-hop energy punctuate delicate delivery and stunning vocal runs. “Holiday Bae-cation” warms up the season just as much as a crackling fire does, while “Make Love On Christmas” brings the seduction with a big bow.
The collaboration of the famed trap music producer and the popular gospel artist proved to be an unbeatable combination, exciting fans from both genres of music.
2018 remains a landmark year for Zaytoven. He dropped his critically acclaimed full-length debut, Trap Holizay. Among a track listing of bangers, “Mo Reala” [feat. Future] ignited 6 million-plus Spotify streams.
Releasing a bevy of projects, he joined forces with Lecrae for the powerful, passionate, and poetic Let The Trap Say Amen in addition to re-teaming with Future for one of the year’s most-anticipated sequels, Beast Mode 2. Meanwhile, he linked up with Usher for A. Once again extending his influence, Zaytoven also starred in the independent film Birds Of A Feather 2, which follows his journey. The film co-starred Kash Doll, Trouble, Al Nuke, OJ Da Juiceman, Josiah McCormick, and other surprise cast members.
Everything set the stage for an even bigger, better, and bolder 2019.
“Christmas Wit U”
“Make Love On Christmas”
A true trendsetter, Zaytoven proved integral to the sonic architecture of the Atlanta scene with which he stands synonymous. His influence can easily be felt in nearly every corner of hip-hop and R&B. 2011 saw him win his first GRAMMY® for co-producing and writing “Papers” on Usher’s Raymond v. Raymond. Among countless multiplatinum productions for the likes of Gucci Mane and Migos, he teamed up with Future for seminal 2015 collaborative mixtape, Beast Mode. Everybody from Drake and Nicki Minaj to Rick Ross and Lil Yachty has sought him out.