Recently,  boohoo.com hosted an exclusive launch event to celebrate the launch of their new co-designed collection with Paris Hilton, including a DJ set by Paris herself and a live performance by Ja Rule!

International etailer, boohoo.com, celebrated the launch of their co-designed collection with journalists, influencers, celebrities and DJ, Paris Hilton at an exclusive launch party in Paris. The boohoo x Paris Hilton collection references a range of iconic trends the pioneer started back in the early 2000s.

Taking note from the product aesthetic, the event served as the ultimate Paris Hilton-themed party, inspired by a few of the icon’s favorite things and cultural moments that defined the turn of the century. Guests enjoyed custom pink cocktails, a pink room, and a candy bar!

Paris Hilton arrived in a pink convertible and hit the turntables for a DJ set to get the party started. Immediately following, American rapper Ja Rule performed live. Additional notable attendees included Norman Thavaud, Malika Menard, Slimane, Rayane Bensetti Tony Saint Laurent, Brahim Zaibat, Singuila and more.

Paris Hilton co-designed a 70-piece collection, including a range of ready-to-wear and swim that recreate her favorite trends and fashion moments since the turn of the new millennium, including animal prints, slinky metallics, palm prints inspired by her home town of Beverly Hills, all pink everything, and cheeky slogan pieces that boast her famous mottos like “That’s Hot.”


Carol Kane, CEO and Co-Founder, boohoo.com, commented, “We’re excited to celebrate our latest global partnership with American celebrity, Paris Hilton. Paris is everything the boohoo girl is and we can’t wait to have her on board with us for summer. Shot in her hometown of Beverly Hills, Los Angeles, the campaign embodies all the fabulous trends from the early 2000s that Paris Hilton is best known for, giving a nod to her own style that we think our customers will really love.”