ICE CUBE UNVEILS BIG3 VIDEO INSPIRED BY “FRIDAY!”

Ice Cube unveiled a new ‘Friday’-inspired video promo for the BIG3, celebrating the fact that BIG3 games will air LIVE on Friday nights on FOX and FS1 starting June 22 from Houston. The spot brings us back to the film’s iconic kitchen scenes, featuring Ice Cube as Craig alongside original cast members Mike Epps (Day-Day) and John Witherspoon (Mr. Jones). Speaking of BIG3, this  is where basketball superstars play. The premier half-court, 3-on-3 basketball league, BIG3 features many of the greatest, most popular and skilled NBA players of all time. Founded by producer, actor and music legend Ice Cube and entertainment executive Jeff Kwatinetz, the BIG3 combines highly competitive, physical, fast basketball and incredible fan experiences. Comprised of eight teams, the league played to huge arena crowds in ten different US cities throughout the 2017 inaugural season.

 

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BIG3 (BIG3.com) is where basketball superstars play. The premier half-court, 3-on-3 basketball league, BIG3 features many of the greatest, most popular and skilled NBA players of all time. Founded by producer, actor and music legend Ice Cube and entertainment executive Jeff Kwatinetz, the BIG3 combines highly competitive, physical, fast basketball and incredible fan experiences. Comprised of eight teams, the league played to huge arena crowds in ten different US cities throughout the 2017 inaugural season.