SNIPES & DRUSKI TURN BACK-TO-SCHOOL SEASON INTO A FULL-ON FASHION SHOW WITH “STYLE IN SESSION” CAMPAIGN
Druski takes over your timeline — and your high school — in SNIPES’ newest drop that’s serving fits, laughs, and straight-up chaos.
Back-to-school just got a serious upgrade. SNIPES, the global streetwear and sneaker destination, teamed up with cultural icon and comedian Druski to drop “Style in Session” — a back-to-school campaign that’s part fashion flex, part sketch comedy, and 100% viral energy.
Think: your first-day fit check meets sketch comedy gold. Druski taps into his comedy bag playing every over-the-top school staffer you can imagine — from a principal wildin’ out over your outfit choices to a gym teacher who’s doing waytoo much, and a hall monitor who’s definitely giving “Class Clown turned Cop.” The twist? If your fit’s not SNIPES-approved, you’re headed straight to detention.
“This campaign was mad fun to shoot,” says Druski. “SNIPES let me bring my world into theirs, and that made the content hit different. I got to run wild with the characters and still highlight the brand in a real way. We’re just getting started.”
And Druski didn’t pull up solo. The whole crew’s here:
Navv Greene as the side-eyeing lunch man who’s seen it all.
The Ugliest Rapper Alive as the too-cool-for-school rebel.
Chris Too Smoove dropping daily fit commentary like a school-yard Joan Rivers.
And Lou Young running detention like it’s a members-only club.
This isn’t just a campaign — it’s a full-on comedy universe. And yes, the style’s on point too.
@druski They call me Coach Blade 😂 Shop back to school at SNIPES #snipesusa #snipespartner #snipesknows #gotitfromsnipes
But it doesn’t stop with content. SNIPES is tapping in offline too — expect exclusive community pop-ups, meet-and-greets, and fresh deals throughout the season. They’re even throwing a major hometown event at Druski’s alma mater, South Gwinnett High in Atlanta. Real community love.
“Druski is exactly who our audience vibes with — funny, authentic, and fly,” says Kelley Walton, CMO of SNIPES USA. “This campaign shows how SNIPES helps our community get fresh for back-to-school while giving back in a way that’s real and meaningful.”
The first episode of Style in Session — “Day One” — is out now, with “Final Bell” dropping soon. Trust, you’ll want to tune in.
Whether you’re stocking up on backpacks, kicks, or just here for the LOLs, SNIPES has your back. Because looking good and having fun should always be in session.
Posted by Mahalia Saint-Eloi.
