GRAMMY-NOMINATED SINGER/SONGWRITER ELIJAH BLAKE UNVEILS EMOTIONALLY CHARGED NEW SINGLE & VISUAL FOR “WHITE RUM”
CONTINUES BREAKOUT MOMENT ON KEYSHIA COLE’S
20TH ANNIVERSARY TOUR
HIGHLY ANTICIPATED NEW ALBUM ARRIVES THIS FALL
Credit: MNRK Music Group
Elijah Blake continues his musical evolution with the release of his new single “White Rum,” available today via MNRK Music Group. Known for his ability to balance emotional depth with inventive R&B melodies, “White Rum” finds Blake leaning into raw honesty and internal conflict, exploring what’s left unsaid in relationships that teeter between closeness and collapse.
The track, a sharp contrast to his feel-good summer jam “Work It Out” (click here), blends stirring production with vivid storytelling, marking another standout moment for the dynamic artist. While “Work It Out” was bright, soulful, and full of optimism, “White Rum” simmers with unease, expressing vulnerability without ever losing composure.
Elijah states, “It’s a shot of love that doesn’t quite hit in the end the way it once did in the beginning. The song takes place where ego and pride enter what used to be a safe space between two souls, and accountability is just too little, too late.” He goes on to recount, “I went to Houston, TX, for a week just to create unaffected, in a small studio in the middle of nowhere. I asked around for the best up-and-coming, untapped musicians and ran into a group of college kids—plus some church players—and we worked on this until 7 a.m. The bridge/vamp haunts me in a way, because I remember being in that place—where you both know one simple phone call could change everything, but the hurt is just too deep.”
The single is accompanied by a striking visualizer that mirrors the emotion of the track, soaked in angst, vulnerability, and inner unrest. The visuals enhance Elijah’s performance, allowing the intensity of the song to take center stage and giving fans a window into the soul of the record.
CLICK HERE TO VIEW “WHITE RUM”
Elijah is currently wrapping up his debut run on a national stage, joining Keyshia Cole on The Way It Is – 20th Anniversary Tour. His performances have been praised for their vocal precision, emotional resonance, and undeniable stage presence. As the tour winds down, fans still have a chance to catch him live on August 1 at the Peacock Theater in Los Angeles, California.
“White Rum” sets the tone for Elijah’s forthcoming full-length album, due out this fall, which will continue to reveal the depth, range, and emotional complexity that have defined his latest creative chapter.
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