Big Sean, the multi-platinum GRAMMY-nominated hitmaker, has unveiled the much-anticipated music video for his track ‘It Is What It Is,’ featuring none other than Gunna. The song is part of Big Sean’s sixth studio album, ‘Better Me Than You,’ released under Def Jam Recordings, which has already garnered critical acclaim. Watch the video here.
Directed by Diego Cruz, the video portrays the hard-hitting realities through aggressive lyrics and dynamic scenes across various urban landscapes in Los Angeles. It highlights compelling lines that boldly face backlash and adversities, marking a significant return for Big Sean after a short hiatus focused on personal growth and family.
The album ‘Better Me Than You’ depicts a 21-track journey of self-exploration that has been praised by industry stalwarts including GQ, Complex, and VIBE. Tracks such as ‘Superstar’ and the reflective ‘Together Forever’ echo a shift towards a theme that pairs hip-hop with spirituality and familial significance. This latest work by Big Sean demonstrates his continued dominance in the music scene and his ability to evolve artistically.
Big Sean’s return has not only been characterized by his powerful music but also by his venture into literature, with an upcoming book titled ‘Go Higher’, a spiritual guidebook aimed for release in January through Simon and Schuster. This venture highlights his journey and the lessons he advocates in personal betterment.
courtesy Def Jam
As Big Sean continues to redefine his musical career, ‘It Is What It Is’ assures that the rapper retains his edge, reinventing his music to maintain both relevance and profound societal messages.
