UNLEASH TURTLE POWER!
WITH THE NEW BODY-TRANSFORMING SNAPCHAT AR LENS!
To promote the just-released film Teenage Mutant Ninja Turtles: Mutant Mayhem, Paramount partnered with Snapchat, Snapchat Lens creator Brielle Garcia, and digital agency Pretty Big Monster (PBM) to develop a new “TMNT Mutant Mayhem” AR Lens.
Built with Snap AR’s 3D Body Tracking technology, this Lens transforms your whole body into any of the four turtle brothers, Mikey, Leo, Raph, and Donnie — each with their own movie-accurate height, build, accessories, and catchphrases. The technology allows an immersive experience that follows your body movement in real time, so you can truly feel like part of the turtle brothers team. You can also flip to the rear-facing camera to transform your friends!
Paramount partnered with Snapchat Lens creator Brielle Garcia to bring the turtles to life after discovering Brielle’s organic TMNT Lens. Together with Snapchat and PBM, the team created the new “TMNT Mutant Mayhem” Lens inspired by the upcoming film’s expressive animation style.
The Lens is available now to Snapchatters worldwide via the Lens Carousel, this link, or by scanning the Snapcode. This Lens will also be featured as a First Lens Snapchat execution in the US and Canada on August 2.
TEENAGE MUTANT NINJA TURTLES: MUTANT MAYHEM
IS IN THEATRES, DOLBY CINEMA AND REALD 3D AUGUST 2, 2023
After years of being sheltered from the human world, the Turtle brothers set out to win the hearts of New Yorkers and be accepted as normal teenagers through heroic acts. Their new friend April O’Neil helps them take on a mysterious crime syndicate, but they soon get in over their heads when an army of mutants is unleashed upon them.
TEENAGE MUTANT NINJA TURTLES: MUTANT MAYHEM has been rated PG.