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Philly-born artist Fridayy was unveiled as a XXL Class of 2023 Freshman—cementing his artist-to-watch status. The acclaim exemplifies his trifecta force in artistry, crafting genre-defying music with a R&B melody and Rap flare. Keeping the momentum at a sky-scraping magnitude, Fridayy releases the official music video for “Don’t Give It Away” featuring Chris Brown via Def Jam Recordings today. Watch HERE and listen HERE.
On “Don’t Give It Away” – the first from Fridayy’s forthcoming debut LP – a slick guitar loop snakes around a glitchy beat. Fridayy leans into the groove as he reminds, “Shorty, you know you can have it your way.” Directed by The.97 [Roy Woods], the music video finds Fridayy and Brown together in a casino, careful not to disclose their feelings too early. His simmering delivery bubbles into a fiery falsetto only for Breezy to roll through with an equally hypnotic cameo. Together, they deliver what promises to be the summer’s most undeniable up-tempo R&B anthem. The single has already garnered over 4+ million streams on Spotify solely, since its release earlier this month, made a debut on the Hot R&B Songs chart at #22 last week via Billboard and received an array of press praise, including highlights from XXL and VIBE Magazine to Rap Radar & Hot New Hip Hop. |
