Each week throughout March, LiveOne’s news program LiveZone Daily, hosted by Chelsea Briggs, will highlight and celebrate iconic women and moments in music on TikTok. The series will focus on topics including rising female artists, women who broke barriers and the best female music moments over the years, and more.
LiveZone Daily will also invite fans and viewers to participate in these conversations to discuss their own favorite female icons. The series launched on March 8th, International Women’s Day, coinciding with the premiere of OneRising.
LiveOne radio stations will feature a wide selection of Women’s History Month-focused playlists. Its eight genre-specific #WCE (Woman Crush Everyday) stations, featuring over 2,400 songs by female artists, legendary and emerging, will expand across the music spectrum, featuring GAYLE, Dua Lipa, Megan Thee Stallion, Sleater-Kinney, Doja Cat, The Pretty Reckless, and many more. As a tie-in to OneRising, #WCE: Country will be exclusively hosted by Lauren Weintraub.
A further means of honoring International Women’s Day and Women’s History Month, LiveOne #WCE: Women Care Everyday Sweepstakes. One lucky Grand Prize winner will receive $1,000, which will be $500 for themselves as well as $500 to give to a women’s charity of their choosing. Plus, 250 First Prize winners will receive exclusive LiveOne-branded speakers. The Women Care Everyday #WCE Sweepstakes will be live throughout the month of March, with winners announced on or around April 30, 2022.
“LiveOne has a rich history of discovering and amplifying female voices,“ said Jackie Stone, CMO of LiveOne. “Women’s History Month is a perfect opportunity to shine a light on talent via our specially curated music stations and daily LiveZone video content, as well as providing our members with our exclusive benefits, merchandise, NFTs and special offers.”
LiveOne is a talent-centric platform focused on superfans and building long-term franchises in on-demand audio and video, podcasting, vodcasting, OTT linear channels, PPV, and livestreaming. Its model includes multiple monetization paths including subscription, advertising, sponsorship, merchandise sales, licensing, and ticketing.