Ascending to new heights yet again, Tech N9ne just took over TikTok!
Utilizing the sound from his historic new single “Face Off” feat. Joey Cool, King Iso, and Dwayne Johnson, the #FaceOffChallenge continues to dominate TikTok as the song recently soared to #1 on the Viral Chart. The ongoing Challenge incites users to proudly display what sends them into absolute beast mode with the tags: @therock, @therealtechn9ne, @therealkingiso, and
@joeycoolkc #FaceOfChallenge. It’s taking the platform by storm as fans have, to date, received a total of $10,000 in prize loot for their contributions.
“Face Off” has materialized as a phenomenon throughout the culture. It seized #1 on the iTunes Top Hip-Hop/Rap Songs Chart and trended at #1 on YouTube for three days. Meanwhile, it fueled the explosion of his 22nd full-length album, ASIN9NE.
Get ASIN9NE—HERE via Strange Music.
Watch “Face Off” HERE
In addition to crashing the Top 100 of the Billboard Top 200, it clinched #3 on the Current Rap Albums Chart, #3 on the Current R&B/Hip-Hop Albums Chart, #10 on the Current Digital Albums Chart, #11 on the Top Independent Albums Chart, #12 on the Digital Albums Overall Chart, #15 on the Internet Albums Chart, and more. Not to mention, “Face Off” vaulted to #4 on the Bubbling Under Hot 100 Singles Chart, #3 on the R&B/Hip-Hop Songs Core Genre Chart, and #14 on the Digital Song Sales Chart.
The impact of “Face Off” continues to reverberate. Variety exclusively broke the news of the tune and spoke to Dwayne Johnson and Tech N9ne. The publication noted, “The track marks a collaboration between the most successful independent rapper in hip-hop and the biggest A-list actor in Hollywood.”
The story spread like wildfire via TMZ, NY Post, Entertainment Weekly, USA Today, People, Complex, XXL, and dozens more. Revolt hailed “Face Off” as “a Seven-produced offering that sees him delivering his usual brand of explosive bars alongside Joey Cool, King Iso, and Dwayne ‘The Rock’ Johnson, who is sure to shock listeners with his own lyrical abilities.” Meanwhile, Rap Radar summed it all up best, “Tech N9ne keeps his legacy moving and brings the heat with his latest effort, ASIN9NE.”
Meanwhile, the album has tallied over 30 million streams and counting, while Tech’s monthly listeners on Spotify mushroomed from 3 million to 5.3 in a couple weeks’ time.
The most successful independent rapper in the game, multi-platinum Kansas City, MO force of nature, and Strange Music co-founder went and did the most ASIN9NE thing possible and conquered the whole damn mainstream!
As the most followed American in the world, Johnson has regularly shared a glimpse into an artist he keeps on heavy rotation, Tech N9ne. When Tech reached out and asked if he’d be willing to appear on the outro for “Face Off,” not only did Johnson agree, but he suggested doing his own verse and collaborating on the track.
Already dominating the global box office and tv ratings, Johnson now has his sights on the charts. Dwayne Johnson makes his historic rap debut, and he hits the rap music scene like an earthquake and a tidal wave all at once! Just like he took every other aspect of entertainment by storm, he’s doing so again.
“I was talking to Dwayne and he let me know, ‘Dude, I want to go fast’,” laughs Tech. “I said, ‘Okay, here we go!’
“It’s about drive. It’s about power. We stay hungry.”
“You know him the moment you hear him, and he kills it with Joey Cool and King Iso. You got four quasars on one track. This is history.”
Orchestral production sets the tone before Tech devours the beat and drops a championship chorus, ‘They gonna rumble, they gonna take your face off.” Joey Cool and King Iso maintain the momentum with standout verses before Dwayne Johnson sends shockwaves through the track and the game! His eight bars hit with intense inspiration in syncopated succession and no holds-barred.
It’s the moment fans worldwide have been waiting for, and it only happened in Strangeland…
Johnson added, “In the world of hip hop music, Tech N9NE and his Strange Music Record Label, 100% embody the powerful term known as OUTLAW MANA. I’ve been good friends with Tech for years now and of the many incredible qualities he brings to the hip hop game, the one anchor about his music that drives and motivates me daily is at his core, he doesn’t rap about bling, cash, money, fame….He raps about the important things; hunger, drive, passion, pain, some darkness, some hope and a lot of putting in the work with our own hands to make something happen. And best of all, if you’re willing to rumble with us, then get ready because we’re rippin’ your face off. As Tech says, the spirit of a lion describes our kindred souls, so it was my absolute honor to make my rap debut on Tech’s new album ASIN9NE with Tech, Joey Cool & King Iso. I came in and added just a little gasoline to Tech’s already massive fire.”
However, that’s just one of 17 tracks. Marking their third collaboration, Tech reunites with Lil Wayne on the otherworldly catchy “Too Good” also inviting Mumu Fresh along for the ride. A show of independent strength, multiplatinum phenomenon Russ and Snow Tha Product both pull up on the keyboard warrior-slaying “No See Umz,” and Tech’s distant cousin, longtime collaborator, and Bay Area legend E-40 hits the trail on “Clydesdale.” He revives his seminal group NNUTTHOWZE on the scorching “What Rhymes With Threat’ll Kill Ya” with Zkeircrow and Phlaque The Grimstress. Meanwhile, it all culminates on the uplifting and undeniable “Special” feat. Ashten Ray with Accents by T-Pain.
Check out the full tracklisting below.
ASIN9NE materialized over the course of 2021. He paved the way for the album with a series of bangers including “Kickiter” [feat. Shao Dow], “Close Your Eyes” [feat. Kiddo Al], “Take Your Halo,” and “I Been Thru A Lot” [feat. Stige]. Beyond raking in streams in the millions, HotNewHipHop noted, “Tech N9ne just keeps blessing us with dope music.”
Right now, Tech continues packing venues on the 2021 Strange New World Tour with Rittz, King Iso, Maez301, and Jehry Robinson. It stands as his first proper headline run since the onset of the COVID-19 Pandemic and crisscrosses the country for two months. See below for a list of full dates; visit strangevip.com for more info and to purchase tickets and VIP packages.
Rap gets totally ASIN9NE today.
(By the way, one month from now, Tech turns 50 on November 8. The next 50 years will be even crazier…)
1. The Herder
2. I Don’t Fit (featuring King Iso & Seuss Mace)
3. Kickiter (featuring Shao Dow)
4. Too Good (Featuring Lil Wayne & Mumu Fresh)
5. No See Umz (featuring Snow Tha Product & Russ)
6. Face Off (featuring Joey Cool, King ISO, & Dwayne Johnson)
7. Clydesdale (featuring E-40)
8. Still Right Here (featuring X-Raided, Garrett Raff & Simeon)
9. Take Your Halo
10. Knock That Noodle (featuring Marley Young)
12. What Rhymes With Threat’ll Kill Ya (featuring NNUTTHOWZE – Zkeircrow, Phlaque The Grimstress)
13. I Been Thru A Lot (featuring Stige)
14. Dial It Back (featuring Navé Monjo)
15. Zaza (featuring Marcus Yates)
16. Close Your Eyes (featuring KIDDO AI)
17. Special (featuring Ashten Ray with Accents by T-Pain)