Kappa, the leading Italian sportswear brand, is excited to announce its newest partnership with the world’s largest Hip-Hop festival, Rolling Loud, on a limited-edition collection set to launch during the festival’s New York edition.
Inspired by the lifestyle and culture of this year’s host cities the collaborative collection will include the brand’s staple designs including its iconic tracksuits, soccer and goalie jerseys, hoodies, sweatpants, bucket hat, snapback, and top-selling Mitel slides with distinctive Kappa x Rolling Loud branding throughout.
To coincide with the collection, Kappa and Rolling Loud will debut a campaign video featuring rapper and songwriter, Fivio Foreign. Inspired by LL Cool J’s iconic commercial for Gap, the video finds Fivio delivering his own freestyle while dressed in the New York-inspired collection. By reimagining this iconic moment in Hip-Hop and fashion history, the Kappa x Rolling Loud limited-edition assortment celebrates the brand and festival’s relationship with sports, fashion and hip-hop culture.
“In addition to being a globally recognized sportswear brand, Kappa has a long and storied history within music and youth culture. As such, we strive to identify and align with moments that are both culturally significant and truly authentic.” says Dre Hayes, Kappa North America President. “Being the largest hip-hop festival in the world, it’s only natural that we partner with Rolling Loud, as both a sponsor of this year’s festival, and for the creation of this special collaborative collection.”
This 7-piece limited-edition capsule collection is a continuation of Kappa’s current sponsorship of the Rolling Loud 2021 festival and will be available for purchase exclusively during Rolling Loud New York (October), Los Angeles (December) and on www.rollingLoud.com. The collection will be available starting today, October 26 and range in price from $50 to $110.
The 7-piece collection includes the following styles:
- Kappa x Rolling Loud Track Jacket: $90
- Kappa x Rolling Loud Hoodie: $110
- Kappa x Rolling Loud Soccer Jersey: $110
- Kappa x Rolling Loud Track Pant: $80
- Kappa x Rolling Loud Sweatpant: $90
- Kappa x Rolling Loud Bucket Hat: $50
At Yelé Stitches they live by the motto: African Fashion is Luxury Fashion. Paying homage to the wealthy culture of Nigeria, the designer plays patterns on cuts and then cuts on style. The House of Yelé offers the curated bespoke for one of a kind pieces that speak to the designers expertise and the clientele. See all collections at https://yelestitches.com/
Jeneba Barri, founder of Jeneba Barrie Footwear, a Black woman-owned diverse and inclusive luxury skin-tone shoe line, is celebrating 3 years of business this August.
Jeneba Barrie is the most diverse and inclusive luxury skin-tone shoe line dedicated to redefining and revolutionizing the meaning of nude shoes from beige to skin-tone colors that match the wearer’s shade. The company was founded in 2018 by its namesake, Jeneba Barrie, who is an attorney, wife, and mother of 3 boys. There are 13 shades and they range from the peachy tone of rosé all the way to the melanin enriched shade of cacao truffle.
Jeneba Barrie has been featured in Vogue, Forbes, Harper’s Bazaar, Buzzfeed, and other media outlets.
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