Proving once again that they are the masters of blurring genre, the six-time GRAMMY® Award-winning supergroup Black Eyed Peas won big at the 2021 Billboard Latin Music Awards. Nominated for 8 awards, they took home the coveted “Crossover Artist of the Year,” “Sales Song of the Year” for smash hit “RITMO” featuring J Balvin, and “Latin Pop Song of the Year” for “Mamacita” featuring Ozuna and J. Rey Soul.
The wins are off the heels of Black Eyed Peas wildly successful 2020 album, TRANSLATION. Integrating hip-hop, pop, dance, reggaetón, and trap, the album united the trio with some of the hottest voices in the world. It housed four #1 hits, including the double-platinum record-breaking “RITMO” with J Balvin, “GIRL LIKE ME” featuring Shakira, gold-selling “MAMACITA” with Ozuna and J. Rey Soul, and “FEEL THE BEAT” with Maluma. Bending industry norms, Black Eyed Peas’ Latin fusion hits pushed Spanish language music onto Top 40 stations, and “RITMO” held the number one position on Billboard’s Hot Latin chart for 24 consecutive weeks. While the album garnered over 5 billion streams and counting.
Adding to the excitement, Black Eyed Peas newest single “HIT IT” featuring Saweetie and Lele Pons continues to find major success and has racked up over 28 million views in just over 1 month. Watch the video HERE. The track brings together an icy multiplatinum hip-hop force of nature and Latin music’s hottest rising star for a once-in-a-generation collaboration with the Los Angeles disruptors.
With no signs of stopping and over 50 million albums sold, Black Eyed Peas continue to ignite the next chapter of this legacy.
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