(Watch) Max Ember’s ‘Mccartney’

Courtesy of Pressed PR


Max Embers, one of LA’s rising singer-songwriters, released his third single off his upcoming idyllwild EP, “mccartney” on July 2. Just as the rest of his EP, Embers wrote “mccartney” while on a secluded getaway in Idyllwild, California. The solitude and serenity of the retreat continuously brought up existential questions in Embers’ mind. “The magic of that place really permeated through the music I was creating at the time,” says Embers. “I felt like I was learning truths about myself and my life every day, with every word I was writing.” Questions about the connection between humans, the meaning of life, and Embers’ personal journeys pushed him to enlighten his sense of self-awareness. That growth allowed the artist to learn and adapt the healthiest behaviors and mindsets for himself, which resulted in lyrics with powerful roots. While on the retreat, he says he “unlocked a new level of confidence in the fact that it really is okay to just go with the flow, to listen to your heart and do what feels best for you.”