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Shop On! Beyonce Leads The Way With Summer Style Slay

This is a hot summer and these baddies are bringing the boldest collections ever!

Beyonce has really gotten into the swim of things, and her latest Ivy Park x adidas collection shows her commitment to celebrating self-expression and individuality with her Flex Park line.
Fashionistas who range in sizes from XS to 4X will be able to wear her essentials, which include bikinis, as well as trunks and separates! The IVY PARK x adidas “FLEX PARK” collection released at the adidas website on July 22, 2021.

 

 

Courtesy DJ Chocolate

BREAKING VIDEOS TO WATCH

 

“DJ Chocolate” Frazier, a leading professional DJ and on-air personality, launches Grown & Greek® Fashion – a luxury fashion and apparel company catering to the D9 Lifestyle. The virtual launch provides access to the Grown & Greek® flagship collection of accessories.

The collection is vibrant, chic, and colorful. The leather products are beautiful and functional at the same time. The combinations of colors are purposefully engaging, creating an outlet for the Black Greek community to connect with each other and to amplify the sense of belonging. The intricacies of the designer patterns and prints evoke a sense of adventure for wearers and onlookers alike.

 

“Grown & Greek® Fashion was created and inspired by my own experience as a member of a Black Greek Letter Organization. Each piece displays the unique sophistication that each organization represents with luxurious style and design. The introduction to the Club Debut platform, facilitated by BulLion Entertainment, gave me the opportunity to work with designer and Club Debut founder Kesi Gibson. This fashion brand personifies the definition of chic, class and elegance,” states DJ Chocolate. Through the brand design and development process, the brand has already lined-up a series of collaborations creating limited and exclusive collections to be introduced throughout the course of the year.

True to the spirit, history, and tradition of D9 foundational values, the Grown & Greek® brand emphasizes community, brotherhood and sisterhood, and scholastic achievement. The brand uses fashion as a vehicle to exemplify the poise, elegance, and grace of people of color. Check out the website for a peep at Greek pieces at www.grownandgreekfashion.com.

 

Courtesy D’iyanu

 D’IYANU, is a brand that gives back to the community. The ready-to-wear bold print clothing line offers quality, trendy African inspired fashion. What started in 2014 as an empowering clothing brand from Nigerian CEO Addie Elabor’s studio apartment, has grown into a multimillion dollar business that gives back. To date over $50,000 in revenue has been donated to various causes that affect the D’IYANU community here and back home.

From their operational space of over 5,000 sq-ft led by Addie’s brother and brand President Dara Ajayi, D’IYANU ships bold, vibrant prints that are mostly designed in-house and inspired by modern African trends for men, women and kids. Their newest collection was inspired by the pantone color of the year, Yellow Gold, which unexpectedly harmonizes with deep purples and pinks along with bright shades of turquoise for the perfect balance of pastels and jewel tones.

Courtesy CR8 Agency

20-year-old Entrepreneur Toni Clay has recently added a cosmetics line to her list of business ventures. ‘Sweet Box Beauty’ has tapped on popular transgender beauties such as Tokyo (celebrity hair stylist) and Japan (celebrity make up artist) to help unify the beauty industry. The line features an assortment of lip glosses, mattes and eyeshadow pallets to enhance the natural beauty of the everyday woman. Sweet Box Beauty is available now exclusively at sweetboxbeauty.com.
“I started learning how to do makeup when I was 15 and instantly fell in love with the art of it. That’s when I initially thought of the idea to create my own beauty brand. I wanted to create a cosmetic line that is inclusive for everyone. My “HERSHE” makeup collection not only focuses on the aesthetics of chocolate, but has a very important meaning. HER/SHE = HERSHE, are feminine pronouns. Makeup is an important aspect in feminine energy for most women. The confidence that makeup gives and the art of it is my favorite part of beauty,” she says.