Entertainers 4 Education Alliance/I Will Graduate Program recently released a powerful public service announcement entitled “Gun Violence Destroys Families” featuring Audrey and Greg Jackson, mother and father of rapper Pop Smoke.
The PSA provides a deeply resonant message aimed to discourage the youth from shooting each other.
The idea for the PSA came from Tonya Lewis Taylor, the executive director/founder of the Entertainers 4 Education Alliance/I Will Graduate Program, who was distraught after seeing consecutive news stories about teens being shot across the city.
“We needed to get our youth’s attention fast and saw Pop Smoke’s polarizing music, life and death as a catalyst for positive change,” says Taylor. “We reached out to his parents who wanted to honor their son’s legacy by participating in the video. We want the youth to considerably weigh the cost of their actions. There is no going back after that trigger is pulled. One moment of anger creates a lifetime of pain and anguish for the loved ones left behind.”
Audrey Jackson says, “I’ll never see my son run up the stairs, taking them two stairs at a time. I will never dance with my son again,” showing the cruelty left behind in place of a lost one.
Editor’s Note: As most fans know, Pop Smoke was the victim of a home invasion robbery on February 19, 2020 when he was renting a home owned by The Real Housewives star Teddi Mellencamp and her husband, Edwin Arroyave, in Hollywood Hills, California.
WATCH THE PSA HERE: