K-Pop boy band, CRAVITY, are jumping headfirst into the new year with the release of their third album, SEASON3. [HIDEOUT: BE OUR VOICE]. The title track “My Turn” is a song that demonstrates the great passion and ambition of CRAVITY, a rising star of K-Pop. The music video expresses their desire for victory and the race to get there; showcasing overwhelming visual beauty with dynamic movement and intense energy through “basketball” and “racing,” which are sports symbolizing speed. EXY from Cosmic Girls (WJSN) was in charge of writing the lyrics, and Korean hitmaker Ryan S. Jhun (Twice, Red Velvet) participated in the production.
The third season of CRAVITY’s ‘HIDEOUT’ series depicts the journey and process of “them”, who used to be different, becoming “us” through empathy for each other.
Credit: Starship Entertainment
