Shop On!: Merch With A Message

Designers and organizations have moved beyond interviews and social media messages to make a statement. Today, designers, activists and influencers are flexing their creative muscles and have merchandise with messages. Right On! Digital is spotlighting several brands that are promoting causes.



Flaunt the Vote is a new bold, contemporary fashion accessory line designed to champion civic engagement and increase voter turnout, especially with youth, Latinx, BIPOC & LGBTQIA+, with a staggering 40% benefiting Rock the Vote, Vote.org and HeadCount. The line of earrings, scarves and pins is extremely affordable, from $7.50-32.50, and is available exclusively online.


Photo by Emily Joe


For years, LA-based art director Michael Chesler (BIPOC, LGBTQIA+ creative) has been helping companies like Adidas and BeautyCon rebrand, now he is creating his own brand with the purpose of igniting a conversation and inspiring people to vote. The line of sleek, stylish and patriotic items includes the following:


Courtesy Flaunt The Vote

  • Statement Earrings: Make your voice heard without having to say a word. Refined design and a timeless aesthetic make this classic collection perfect for any voter. $12.50-32.50
  • Bandanas: Carry this message while you cover up: VOTE. These multi-purpose bandanas range from bold to minimal and can serve as a trendy accessory to any outfit. $9.00-18.50
  • Pins: Inspired by the iconic “I Voted” sticker, our pin collection packs a little more personality and a lot more polish. No shade to the sticker, though. $7.50-10.00

Available exclusively online at https://flauntthe.vote/ and in the Facebook and Instagram Shop


Few who witnessed the Vice-Presidential debate between Kamala Harris and Mike Pence will forget Harris asserting her right to speak–without interruption.  Silversmith activist English Norman  was writing postcards for the Georgia Postcard Project with her 11-year-old daughter when the women in the online group started responding deeply to the sentiment, as the phrase went viral nation and worldwide.

When English’s daughter said, “Wait a minute, that lady could be our next vice president?” she knew she had to include this in the 2020 VOTE Collection. By morning, the necklace was selling fast on Shopify.
Equal time, Excuse me, You’re welcome, #TheFly2020, I will not be lectured to, Take it like a lady (or your custom choice)
20% of sales from the 2020 Vote Collection go to the Georgia Postcard Project to activate the GA vote, a battle-ground state in the presidential election, with two Senate seats open.
Short word combinations can be made for personalized necklaces and bracelets (prices vary).
$85, $95 with optional black onyx Fly, available in 16-18″ and 18-20″ adjustable length necklace.
Black men wearing t-shirts from ArtistsUntold
 ArtistsUntold, a Black-owned streetwear brand, launched to provide up-and-coming underrepresented artists with the opportunity to promote and monetize their artwork through apparel sales. The apparel brand champions diversity and powerful messages to give budding artists a platform to share their talent. All artists  receive a direction portion of the profit from each sale.
Jordan Abdur-Raoof founded ArtistsUntold in February of 2020. While in college, Jordan started IvyUntold, a website devoted to sharing minority stories and experiences on Ivy League campuses. This has since been made into a campus organization, and Jordan started thinking about what he could do to continue to empower those without a voice.

Interestingly enough, it wasn’t his love for art or fashion, but rather his experience as a basketball player that helped him round out his founding team. He first spoke to Alexander Lee, a product manager, and former software engineer, to build out the ArtistsUntold website. The two had been basketball teammates growing up before becoming college rivals (Abdur-Raoof played at Cornell and Lee at Princeton). And finally, they brought on another former Princeton hooper and fellow art enthusiast, Steven Cook, a venture capitalist and expert in startup operations. Check out the ArtistsUntold apparel at https://artistsuntold.com/collections




Credit: Holland Reid Photography
Instagram- @official_holland_reid

Girl Power rules! Power of Girls is a nonprofit that introduces teenage girls to international travel as a way of building confidence, leadership skills, and self-awareness. The Atlanta-based organization recently launched a line of unisex T-shirts and sweatshirts  that come in such colors and blue, white and grey. All proceeds will be used to promote Power of Girls programming. For more information,  visit linktr.ee/thepowerofgirls.

Credit: The Power Of Girls

Credit: Global Angel

Adrienne Bankert, the Emmy-award winning journalist and national correspondent for ABC News and Good Morning America, is spreading  messages of kindness through a collection of Kindness tees through her partnership with the non-profit organization, Global Angel. The three styles ($22 per tee) each carry  words of encouragement from Bankert’s recent book release, “Your Hidden Superpower.”  Quotes include “The unbeatable kind,” “Start with the KIND of person you want to be” and “It’s time to redefine what it means to be kind.”
25 percent of the proceeds from the shirts are being used to assist Sacramento Helping Hands. For more information, visit https://www.globalangel.com/shop