An ode to Opulence!!! Beauty just got a bit more Fabulous!!! Model turned mogul Kimora Lee Simmons returns to the beauty game with her daughters, Ming Lee and Aoki Lee Simmons launching BabyPhatBeauty, the newest arm of the iconic lifestyle brand’s empire.
Credit: Prince And Jacob courtesy Baby Phat
A multigenerational play, today’s direct-to-consumer drop and subsequent product roll-outs were created for the Baby Phat
woman who is smart, savvy, and unafraid to stand out and express herself. While at the same time promising to help fill the gap for consumers looking for representation in the Black-owned, Black-represented beauty space.
Credit: Prince And Jacob courtesy BabyPhatBeauty.com
Launched on September 1, 2020, the first item is the Shimmer Dreams three-piece kit, a nine SKU collection will be available at BabyPhatBeauty.com. Each kit, defined by a different fragrance to match each of the three designers’ personalities, features a high shine lip gloss, a nourishing hand lotion, and an iridescent high-shimmer body spray with scents of seductive warmth, sensorial florals and precious nectars.
