BELLE COLLECTIVE: BIRMINGHAM, OWN’s newest franchise and first-ever Belle Collective spin-off, premiered on April 10 at 9pm ET/PT featuring a powerful collective of southern Belles in the rising cultural mecca of Birmingham, Alabama. At the center of it all is powerhouse entrepreneur and visionary, Stormi Steele, founder and CEO of wildly successful brand, Canvas Beauty.
The Belle Collective franchise spotlights dynamic women who are shaping culture, business and community in the American South, redefining what it means to be a modern southern Belle who unapologetically carves her own path. The beloved Belle Collective universe, which started in Jackson, Mississippi, now expands to Birmingham, Alabama to capture a new group of influential Belles building brands and supporting their families on their own terms.
In Belle Collective: Birmingham, Stormi connects with a circle of driven, successful southern Belles all determined to transform Birmingham into a thriving destination for beauty, influence and Black entrepreneurship: her savvy CFO Amber Jones, entrepreneur Tiffaney Jones, marketing strategist Funmi Ford, and talent manager K’la Inman. As Stormi is introduced to this group of friends and spends more time in Birmingham, alliances form and tensions surface among the Belles, with old rivalries, competing visions of success and clashing personalities threatening the new group’s delicate balance.
With glamour, ambition and emotional authenticity at its core, Belle Collective: Birmingham explores the real-life balancing act of business, motherhood, marriage, friendship, faith and personal reinvention. Right On! Digital went one on one with Amber Jones, Stormi’s CFO and business soulmate. Publisher Cynthia Horner had fun chopping it up with this beautiful Belle.
