(Event) Know Your Girls x Essence Fest

Did you know that Black women are about 40% more likely to die from breast cancer than white women?
The Ad Council’s Know Your Girls campaign is here to change that. Know Your Girls is a campaign aimed to educate black women about breast cancer and the available resources to take control of their breast health. This year, Know Your Girls will be returning to Essence Fest July 5 – July 7, 2019 with an exciting line-up of panels, giveaways, and more.
  • Booth – Know Your Girls’ booth will be located in the Health section of the convention center from July 5th – July 7th, featuring educational resources, postcards for women to send to their girls, giveaways, a photo booth, and more.

  • “Girl Talk” – Stop by the booth for intimate talks about breast health with special guests and experts. Some guests include Vanessa Bell Calloway, Kia Marie, Monica Veloz, and more.

  • Panels – Know Your Girls is hosting a panel on Friday and Saturday 2:45 PM – 3:15 PM at the Health Hub Pod that will focus on breast health education, featuring experts, influencers, and breast cancer survivors.


Ad Council

Since its founding in 1982, Susan G. Komen® has led the movement to make breast cancer something that women talk about and fight in public, rather than hiding in silence. As awareness grows and treatment options improve, deaths from breast cancer have dropped by 38%.

But there is still more to be done. Susan G. Komen’s new bold goal is to reduce the current number of breast cancer deaths by 50% in the U.S. by 2026. To do so, the organization is prioritizing access to quality and timely cancer care for the underserved and enhancing its research focus on lethal breast cancers. Why focus on underserved communities? Black women, for example, are about 40% more likely to die of breast cancer than their white peers.

The first step to closing this health disparity is to help black women take charge of their breast health by knowing their risk, knowing their bodies, getting screened and talking with their doctors. That’s where the Know Your Girls campaign comes in. In partnership with the Ad Council, Susan G. Komen is creating print, television, and digital opportunities for women to learn about the importance of screening and early detection. By giving black women the tools they need to take charge of their breast health, Susan G. Komen and the Ad Council hope to help decrease the number of unnecessary deaths from breast cancer.

The campaign directs African-American women to KnowYourGirls.org, a comprehensive website that features easy-to-understand resources to help:

  • Understand breast cancer risk factors

  • Learn how they can spot changes in their own breasts

  • Prepare black women to have a conversation with their doctor and much more.

We encourage everyone to visit KnowYourGirls.org to find more information on breast health basics, understanding your risk, proper screening techniques, finding care, and more. You can also join the Know Your Girls sisterhood on social media on Instagram (@KnowYourGirls) and Facebook (@KnowYourGirls).